![]() “When I prepared the PowerPoint pitch for buyers, I wanted a very bombastic title card to catch everyone’s attention. ‘It Wasn’t Just a Case of Doing Cool Sh*t’: Why ‘The Mother’ Fight Scenes Smart And that’s the mood that creator Lee Sung Jin wanted to set from the very beginning. The opening sets a baseline for the show’s particular palette of chaos, born out of ordinary people’s day-to-day hypocrisy and elevated to something wild and strange. ![]() But that pretension to one specific meaning is betrayed by the font over the imagery and the cut to the episode titles – the score, artwork, text, and editing coming together as if to pop an invisible balloon. The title card shots in “Beef” are abrupt but visually convey everything that makes the characters so flawed: Each card looks on its surface like a museum piece carrying some deeper artistic merit, especially given how the show’s score hypes up the shots. ![]() ![]() But maybe the most fun way that “ Beef” accelerates Amy’s and Danny’s revenge spiral is the placement of each episode’s opening title card. The main enabler of the show’s anger management issues is the edit, which can wield a cut like a sledgehammer to emphasize or undercut a moment. ![]() One of the twisted joys of “ Beef” is how the show escalates the drama between Amy ( Ali Wong) and Danny (Steven Yeun) after they cross paths in a road rage incident. ![]()
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